EUCBLU 21 M1 LE US T11038019
An aromatic eucalyptus topnote creates a cooling sensation to begin this fragrance. Juicy watery fruits of blueberry, strawberry and apple combined with palm leaf and apple mint further enhance this fresh feeling. Luscious pineapple mixed with creamy vanilla and coconut milk round out the fragrance.
Top
Eucalyptus
Heart
Blueberry, Apple
Base
Green, Pineapple, Coconut Milk
KEY REGIONS
BACKGROUND/PROJECT
RTG. Project Zenith fragrance devleopd in 2021. Strong association to making the home feel safe & clean, it is comforting (key demand from covid). Superior to Febreze of scent liking. Has a strong fit with the brand and the visuals, elicits clean, fresh & naturality. Has broad appeal across key consumer sub-groups, particularly Black & Hispanic Americans.
MORE INFO
Takasago
Fragrance Supplier
21.05, 85.44
Certificates / % Biodegradability
Aircare
Key Products
None
Variant Suitability / Concepts
Air Wick
Brands
Color Associations